com” where the word “Target” is replaced with the Target logo icon. In Target’s red-and-white brand colors, it reads “buy now at. The site’s “Buy” button is also clearly labeled so there’s no confusion at checkout.
Only when a customer is ready to make a purchase will they be sent over to Target for checkout. These will be available on the Toys “R” Us website itself.
Target online toys plus#
In addition to redirecting online shoppers to Target, the new website also features articles and videos about the latest toy trends and hot brands, plus in-depth product reviews, hot toy lists and other brand experiences. Toys “R” Us would be able to quickly establish cash flow from the still top-ranked, well-established domain name, while Target could get an influx of new sales from shoppers who visited, unaware of the toy chain’s bankruptcy and relaunch. The retailers didn’t discuss the terms of the deal, but a revenue-sharing agreement is clearly involved in a scenario like this, given the mutual benefits.
As a part of its comeback strategy, the Toys “R” Us website’s product pages will redirect to when consumers click the “buy” button to make an online purchase. Tru Kids, the parent company that acquired the defunct toy chain following its bankruptcy, has announced the relaunch of the website as it begins the process of opening its retail stores across the U.S. Toys “R” Us is back online, thanks to a new deal with Target.
0 kommentar(er)
